Bridgewater, MA – June 6, 2025 – In March 2025, VIVE Collision acquired Lund Collision, an I-CAR certified, 11,000-square-foot facility located in Bridgewater, Massachusetts. This strategic acquisition brought VIVE’s footprint to 57 locations across nine states, further strengthening its presence in the Northeast. The announcement was intentionally delayed to ensure a smooth transition for employees, customers, and partners.
The transaction was led by Zoran Pipercic of Zoran Advisors and Peter Alexopoulos of Hammer Group Holdings, who served as exclusive sell-side advisors to Lund Collision’s owner, Eric Lund.
Located at 910 Plymouth St., Bridgewater, Lund Collision has been a trusted name in Plymouth County. Under Eric Lund’s leadership, the shop made significant investments in modern equipment, workforce development, and customer satisfaction—nearly doubling its revenue in recent years. Known for its strong culture, technical excellence, and relationships with insurance carriers, Lund Collision has become a model for operational performance in the region.
Eric Lund reflected:
“Selling Lund Collision was a major milestone for my family. Zoran and Peter were instrumental in helping us prepare our financials, optimize our lease, and navigate a competitive sale process. After evaluating several buyers, we chose VIVE because of their commitment to our team, our values, and the community we serve.”
Backed by Greenbriar Equity Group, VIVE Collision is a leading MSO in the $36 billion collision repair industry. This acquisition is part of VIVE’s strategy to grow by acquiring high-performing, culture-driven businesses. In 2024, VIVE doubled its footprint in Massachusetts and continues to target markets with limited certified repair capacity. Its focus on people, process, and passion makes VIVE a strong partner for legacy-driven operators like Lund Collision.
Zoran Pipercic and Peter Alexopoulos provided comprehensive advisory services throughout the transaction, including financial preparation, lease restructuring, buyer outreach, LOI negotiation, due diligence management, and closing execution. Their involvement ensured Lund Collision was optimally positioned and maximized in value.
Together, Zoran Advisors and Hammer Group Holdings have advised on more than 400 transactions across the collision repair, mechanical, glass, dealer, tire, transportation, and salvage sectors. Their buyer network includes both private equity firms and strategic consolidators such as Caliber Collision, Gerber/Boyd Group, ABRA, Crash Champions, Joe Hudson, Service King, Quality Collision, and VIVE Collision, as well as fast-growing independent MSOs. Their experience allows them to deliver unmatched value and execution certainty to collision shop owners across North America.
Zoran Advisors and Hammer Group Holdings have formed a strategic joint venture focused exclusively on the automotive industry. In addition to M&A advisory, they own and operate salvage and automotive businesses and manage a significant portfolio of automotive and industrial real estate along the East Coast. Their operational knowledge—from shop floors to Copart and IAA auction lanes—gives them a unique perspective when advising on efficiency, growth, sale, and succession planning.
The delayed public announcement reflects the shared commitment of both VIVE and Lund Collision to a smooth integration. Now part of VIVE’s growing national network, the Bridgewater location is well-positioned for continued success—combining Lund’s technical expertise with VIVE’s scale, systems, and customer-first philosophy.
VIVE Collision currently operates 61 locations across nine states. With a focus on advanced repair capabilities, technician development, and best-in-class service, VIVE is reshaping the collision repair landscape for the next generation of vehicle owners and repair professionals.
In 2021, with the help of Hammer Group Holdings, VIVE acquired its first single-location shop, Clarkstown Collision, which served as the launch pad for its expansion in New York State. Under the leadership of Vartan Jerian and his team, VIVE has grown impressively, establishing itself as a regional consolidator focused on the Northeast’s fragmented collision repair markets. Both Zoran Advisors and Hammer Group Holdings have played a key role in helping VIVE scale across its markets—and continue to support its ongoing growth and strategic acquisitions.
Zoran Pipercic
Zoran Advisors
zp@zoranadvisors.com
Peter Alexopoulos
Hammer Group Holdings
peter.a@hammergroupholdings.com